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Decoding Advertising & Media

Decoding Advertising & Media

Open to students entering Grades 6/7
Appreciate the "man-made" nature of media, the underlying intent behind all media, through guided explorations of related questions, based on participants' life experiences. Identify specific techniques advertisements employ to attract and convince the consumer.


20 April 2020


On Days

Fee (₹, incl taxes)


About the Course

This course is open ONLY to students entering Grades 6, and 7, in 2020.

  • What are all the things that come under “media?” How did it come about and how does it operate? And why is it all-pervasive?
  • What is “media literacy” and its younger sibling “digital literacy?”

Students will be led through a guided exploration of these questions based on their own life experiences and numerous examples from around them; they will appreciate the “man-made” nature of media and the existence of an intent behind all media out there.

We will examine advertisements in some detail and look at various kinds that come at us. At the end of the course, students will learn to identify specific techniques that advertisements employ to attract and convince the consumer.

Learn more about our expert course facilitator, Sowmya Jatesan, here.

Please register here for a brief (~30min) Parent orientation session on Wednesday, April 18 @11am. 

About our Facilitator:

Rachit is an electronics engineer who has been designing analog circuits for the past decade. His work experience includes Cosmic Circuits and Cadence Design Systems (which acquired Cosmic Circuits), on the design of integrated circuits for audio codecs, serial interfaces, and phase locked loops amongst other things. He likes to spend his time on reading, understanding audio, building speakers, music, and sports.

Rachit has a Masters degree from the Centre For Electronic Design And Technology at the Indian Institute of Science, Bengaluru.

Muralidhar (aka Murali) is senior mentor and course designer at GenWise with 20+ years of experience in the social sector. In addition to delivering Vocational Training to young adults, he is currently responsible for design, manufacturing and marketing operations at a traditional handicraft (wooden toys) enterprise near Bengaluru. Murali has also delivered training and professional development programs for secondary science teachers and 'making' skills to "gifted students" for around 4 years.

Murali has a bachelor's degree in Engineering from IIT Madras.

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